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Google Analytics uses an assigned goal **value** to calculate ROI, Average Score, and other metrics.
Google Analytics uses an assigned goal value to calculate ROI, Average Score, and other metrics.- A good way to value a goal is to evaluate how often the visitors who reach the goal become customers. If, for example, your sales team can close 10% of people who request to be contacted, and your average transaction is $500, you might assign $50 (i.e. 10% of $500) to your "Contact Me" goal. In contrast, if only 1% of mailing list signups result in a sale, you might only assign $5 to your "email sign-up" goal.
- https://www.google.com/support/googleanalytics/bin/answer.py?answer=55515&hl=en_US&utm_id=ad
Google,Analytics
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